"Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent."

David Rockwell

An image of a person using the app while engineer receives data

What is iPro

iPro’s inception came from the thought process of helping individuals to become an online entrepreneur. In our modern society, entrepreneurship plays a major role in our economy but is also an overlooked topic with minimal education provided to the masses. At iPro we want to offer simple education and software to bring awareness to entrepreneurship and create a platform for any individual who desires to create one based on the knowledge and experience of our CEO, Fred Lam.

Our Mission

We are dedicated to inspire and help at least 100,000 individuals around the world each year to build their online business starting from zero. We truly believe that together, we can achieve global financial independence.

Fred is teaching
Fred is teaching

What Are We Offering?

iPro teaches people how to create their online e-commerce businesses in a carefully, easy-to-follow, step-by-step process. iPro provides tools and education so people can automate their online stores and also to maximize and grow your profits through online marketing. Today, we have students that have generated more than six figures through the courses and services iPro has to offer.

Meet the Pioneers

Fred Lam

Chief Executive Officer & Chairman

Fred started his working life over 12 years ago as a dishwasher. Knowing that he wanted more from life, Fred began venturing into the online business world. His knowledge and accomplishments in the media buying field brought him recognition and prestigious positions. He quickly launched to the top as the youngest Marketing Manager for BMW Group Canada. Today, Fred is the CEO of several multimillion-dollar businesses, including iPro.

Joanna Lam

Chief Operating Officer

Joanna and Fred have been working together even before iPro was formed. Being taught under Fred’s tutelage, she started working for iPro as a marketing assistant. After years of training, she became the Chief Operating Officer for iPro in 2015. With Joanna’s advise, she steers Fred into the right direction. Her attention to detail and project managing skills have everyone on their toes.

Timmy Ho

Vice President of Engineering

Timmy is a technology powerhouse. With over 10 years of knowledge and experience under his belt, he guides the dev team to create quality apps. His experiences include working for Zappos, Amazon and Tableau. Applying what he learned, he creates synergy in each stage of the product development. He has been vital to iPro, his positive energy and motivation have given a lot of boost in morale in the company.

From Humble Beginnings

A young visionary Fred Lam, wanted to teach people about the beauty of economic success through online marketing and e-commerce. Through his desire to influence people, he founded iPro.

iPro Became Incorporated

Fred Lam together with Joanna Lam and Michelle Dong incorporated iPro. On the first year of operation, iPro group was able to generate $1 million in revenue.

iPro Group

Partner with Anik Singal

Anik Singal partnered up with Fred Lam. Together, they created new workshops such as how to generate traffic, how to target your audience, and more.

Launched "iPro Academy" Program

iPro Academy is a program that trains people how to earn income through online marketing. It teaches people how to be a traffic expert with step-by-step training.

Anik Singal and Fred Lam
Starting From Zero Book

Released "Starting From Zero" Book

Fred Lam wrote a book called ‘Starting From Zero” which he explains his 5-Steps System to build multiple online businesses that generated 7-figure income.

Launched "Zero Up" App

Zero Up app is the first app iPro developed. It is a powerful, all-in-one ecommerce software suit to build, grow and scale online stores. There were more than 3,400 people who purhcased the ZeroUp app.


Started “Zero Up Elite” Workshop

ZeroUp Elite is a workshop that offers on location one-on-one mentorship with our in-house experts. There were 75 people who participated in this program on its first year.

New Partnership with Robert Kiyosaki

Robert Kiyosaki started to endorse Fred Lam’s book and products. Robert Kiyosaki is the author of Rich Dad Poor Dad, the #1 personal finance book of all time.


Launched “Shopzie” App

We launched the first version of Shopzie, it is an automation app for Shopify. It makes dropshipping faster and easier by automating the fulfillment process.

Acquired “tiny.ie” App

iPro acquired tiny.ie, it is a link shortener with data tracking. It has conversion tracking, A/B split testing, custom links, editable destination URLs and much more.

Merge with Water Liberty

Water Liberty and iPro group merged in 2018. The consolidation of the companies eased the internal management process. Later applied the Flywheel concept which improved both entity’s business strategies.

Received Multiple Business Awards

iPro received 2 awards: Startup 50 and Canadian Business Excellence Awards for Private Businesses.

Fred reading a book
iPro Academy website LeadsTunnel website

Launched "iPro Academy" App

iPro Academy is a global e-Learning community to develop internet professionals - individuals who come to discover and experience the endless business opportunities that the digital economy has to offer.

Launched "LeadsTunnel" App

Leadstunnel is a cloud-based software that acts as a tunnel to transfer lead details from your Facebook Lead Ads directly to multiple CRM and autoresponder platforms of your choice in real-time.


iPro is Growing

iPro started with only having 3 on staff. Fast forward today, the number of employees has grown to 40. It goes to show that we are growing and not stopping.

Increased Revenue

When iPro started, it was able to generate $1 million of revenue on its first year. Today, it has reached over $4 million.

We Serve People in All Shapes and Sizes

We helped thousands of people around the world through our products. These are just a few of the many people that use iPro group’s software and what they have to say about us.

Christian Casas tried countless online trainings before he came across Fred Lam. He created a baby store and generated over $3,000 in its first month. He claimed "Fred's system has FOREVER changed my life!"


"I can't believe this (Zero Up) system works - it put me in SHOCK!"

Kathryn Kutzer


"I very appreciate the 14 day trial period and what comes with it as well is the beneficial partnership program to create passive income streams. So all in all, I can recommend Shopzie for everyone in the ecommerce branch. I am very satisfied and I wish you to appreciate the benefits as well."

Dr. Annette Mehler

Help Us Help You

We value our employees the way we value our customers because our people make the difference in iPro’s success.
  • Stay Positive

    Staying positive enhances our ability to build skills and develop resources. We make sure that everyone is happy so they can reach their goal.

  • Think Outside the Box

    We learn to tap into creativity to solve problems. That’s why we continue to create new solutions for our customers.

  • People Centric

    We collaborate with people everyday and it helps us understand them more. We value their input so we can provide better solutions.

  • Driven to Win

    When we get stuck on a problem, we never stop working and collaborating until we attain our goal.